SEO stands for Search Engine Optimization. If you search Google for the term SEO, the results may include various definitions, but to sum it up, SEO is the practice of increasing your organic traffic to your website from search engine results.
SEO is more complicated than using targeted keywords. This guide will explain more about:
Technical On-Page SEO
Technical SEO is where it all starts, and doing it successfully requires an ongoing effort. Our development team is constantly keeping up with the code within your website’s framework and structure to ensure that your website is optimized for viewing on desktops, mobile devices, and tablets. Updates and new features are released regularly to keep up with SEO best practices and your competition, keeping your website up-to-date and appealing. Elements of technical on-page SEO include:
- Website structure
- Link structure
- Meta tags
- Usability and friendliness
- Image optimization
- Site speed
- Web servers
Good news - we take care of technical on-page SEO for you when we build your website, and we make continual efforts to maintain it using SEO best practices.
On-Page strategic & tactical SEO
On-Page SEO begins with you, the customer. Before your website is even launched, we gather information from you about your facilities and their surrounding locations to apply long-term strategies and tactics to build you a great website optimized for local search. That being said, the more information, the more we have to work with to make your website’s SEO as effective as possible. On-page SEO included in your storEDGE website are:
- Keyword selection
- Keyword placement
- H1s & H2s
- Alt tags
- Titles & meta descriptions
- URL structure
Local SEO is the process of optimizing your website and, specifically, your Unit Prices page(s) so they will show up in the organic search results for local search queries. Our team will always optimize your On-Page SEO for local search. We understand that if you’re located in Kansas City, KS you’re wanting to rank and appear in the search results for Kansas City, KS and the surrounding areas (Kansas City, MO, too!), but not places that are very far away like San Diego, CA. This is why having a Google My Business (GMB) listing is so important - it’s the only way your facility will appear in maps results. Our team is available to help claim, verify, and provide ways to help you keep your listing well-optimized.
Local SEO includes:
- Google My Business
- Verifying maps
- Optimizing for local search
Our ongoing SEO efforts
As mentioned above, technical SEO is a constant effort and never ends. Even if your content isn’t getting changed every month (which we don’t recommend), the technical, behind-the-scenes side of SEO that keeps your website optimized for search is extremely important. Without it, you won’t rank well, and you may not rank at all. Our team is constantly researching and making sure to stay on top of Google updates. We keep track of SEO best practices, which can shift often, so we are able to continue making improvements to our strategies. Our SEO team is always available to help answer your questions, or even review your website and make changes or recommendations if you have concerns about your website’s SEO.
Our ongoing efforts include:
- Keeping up with Google updates
- Keeping up with SEO best practices
- Information and education
- On-page SEO updates when needed
- SEO support
- Technical SEO
If you have any questions about SEO, feel free to contact our web team.