What is SEO?

SEO stands for Search Engine Optimization. If you Google the term SEO, the results may include various definitions, but to sum it up, SEO is the practice of increasing organic traffic to your website from search engine results. The Storable team is constantly researching and staying on top of Google updates. We keep track of SEO best practices, which can shift often, in order to continue making improvements to our website platform.

SEO is a constant effort and never ends. Even if your content isn’t getting changed every month, the technical, behind-the-scenes side of SEO that keeps your website optimized for search is extremely important. Without it, your website won’t rank well, or potentially won’t rank at all. 

This guide will explain more about the various aspects of SEO optimization to be aware of and how our team sets your website up for success including:

  • Technical on-page SEO
  • On-page strategic and tactical SEO
  • Local SEO
  • Our ongoing SEO efforts

Technical On-Page SEO

Technical SEO is where it all starts, and doing it successfully requires an ongoing effort. Our development team is constantly keeping up with the code within your website’s framework and structure to ensure that your website is optimized for viewing on desktops, mobile devices, and tablets. Updates and new features are released regularly to keep up with SEO best practices and your competition, keeping your website up-to-date and appealing. Elements of technical on-page SEO include:

  • Website structure
  • Link structure
  • Meta tags
  • Usability and friendliness
  • Indexability
  • Image optimization
  • Site speed
  • Code
  • Errors
  • Schema
  • Web servers
  • Redirects
  • More…

Good news - we take care of technical on-page SEO for you when we build your website, and we make continual efforts to maintain it using SEO best practices.

On-Page strategic & tactical SEO

On-Page SEO begins with you, the customer. Before your website is even launched, we gather information from you about your facilities and their surrounding locations. We use this information to apply long-term strategies and tactics to optimize your website for local search. That being said, the more information, the more we have to work with to make your website’s SEO as effective as possible. On-page SEO included in your storEDGE website launch are:

  • Content
  • Keyword selection
  • Keyword placement
  • Design
  • Layout
  • H1s & H2s
  • Alt tags
  • Titles & meta descriptions
  • URL structure
  • More...

Local SEO

Local SEO is the process of optimizing your website and, specifically, your Unit Prices page(s) so they will show up in the organic search results for local search queries. If you’re located in Kansas City, KS, you want to rank and appear in the search results for Kansas City, KS and the surrounding areas (Kansas City, MO, too!), but not places that are very far away like San Diego, CA. This is why having a Google My Business (GMB) listing is so important - it’s the only way your facility will appear in Google Maps results. Our team is available to help claim, verify, and provide ways to help you keep your GMB listing well-optimized.

Local SEO includes:

  • Google My Business
  • Verifying Google Maps
  • Optimizing for local search

Additional services

In addition to the standard services we provide above, we also offer enhanced SEO, Listings Management, and PPC services to help you get even more out of your facility website. Please contact us at bdr@storable.com if you are interested in more information.

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