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What is SEO?

Search Engine Optimization, most commonly known as SEO, is the practice of increasing organic traffic to your website from search engine results. The Storable team is constantly researching and staying on top of Google updates. We keep track of SEO best practices, which can shift often, in order to continue making improvements to our website platform.

SEO is a constant effort. Even if your content isn’t changing every month, the technical, behind-the-scenes side of SEO that keeps your website optimized for search is extremely important. Without it, your website won’t rank well, or potentially won’t rank at all. 

Storable approaches SEO in two ways. The first is in the fundamental structure of how your website is built – which is always built with best current practices regarding SEO. This comes with every website build. The second is the ongoing monthly component, which is a separate monthly service.  When you signed up, our digital marketing team will work month-in-and-month-out to keep your website optimized, track your progress, make improvements, and keep you competitive overtime. 

This guide will explain more about the various aspects of SEO optimization to be aware of and how our team sets your website up for success including:

  • Technical on-page SEO
  • On-page strategic and tactical SEO
  • Local SEO
  • Our ongoing SEO efforts

Technical On-Page SEO

Technical SEO is where it all starts. While our basic websites come with standard best practices around SEO, doing it successfully requires an ongoing effort.

Our development team regularly updates our website templates with best practices regarding SEO structure to ensure that your website is optimized for viewing on desktops, mobile devices, and tablets.

For all clients, updates and new features are released periodically to keep up with SEO best practices, keeping your website up-to-date and appealing, and more. To take this a step further, for clients on an SEO monthly package, we also help them be even more competitive with SEO by managing specific elements of technical on-page SEO which include:

  • Website structure
  • Link structure
  • Meta tags
  • Usability and friendliness
  • Indexability
  • Image optimization
  • Site speed
  • Code
  • Errors
  • Schema
  • Web servers
  • Redirects
  • More…

On-Page strategic & tactical SEO

On-Page SEO begins with you, the customer. For clients on monthly SEO services, before your website is even launched, we gather information from you about your facilities and their surrounding locations. We use this information to apply long-term strategies and tactics to optimize your website for local search.

That being said, the more information we have from you, the more we have to work with to make your website’s SEO as effective as possible. On-page SEO included in your storEDGE website launch are:

  • Content
  • Keyword selection
  • Keyword placement
  • Design
  • Layout
  • H1s & H2s
  • Alt tags
  • Titles & meta descriptions
  • URL structure
  • More...

Local SEO

Your focus is local, so that means our focus is local!

Local SEO is the process of optimizing your website and, specifically, your Unit Prices page(s) so they will show up in the organic search results for local search queries. If you’re located in Kansas City, KS, you want to rank and appear in the search results for Kansas City, KS and the surrounding areas (Kansas City, MO, too!), but not places that are very far away like San Diego, CA.

This is why having a Google My Business (GMB) listing is so important - it’s the only way your facility will appear in Google Maps results. Our team is available to help claim, verify, and provide ways to help you keep your GMB listing well-optimized for all of your locations on an active monthly SEO program.

Local SEO is a part of our Monthly SEO package, which also includes:

  • Google My Business
  • Listings Management (via Yext)
  • Verifying Google Maps
  • Optimizing for local search

Additional services

In addition to the standard website service and Monthly SEO package that we’ve mentioned above, we also offer enhanced Listings Management, and PPC services to help you get even more out of your facility website. Please contact us at bdr@storable.com if you are interested in more information.

 

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