Congratulations! You now have a presence on the web. Your new website serves the important purpose of representing your business. Prospective customers will now be able to find your business online, and, hopefully, decide to rent from your facility.
You’re probably wondering what’s next, when your site will begin to rank in search and what you can do to improve your rankings. If this is all overwhelming for you, don’t worry - this guide will help you know what to expect and what you can do to make your website work best for your business.
This guide aims to answer common questions we often get about our customers’ new websites:
- Will my website work on any browser?
- What is SEO?
- How does Google decide where my website appears in a search?
- My website is live. Why isn’t it ranking yet?
- When will I see results?
- How can I rank higher in search results?
- How should I respond to negative reviews of my business?
- Can I keep negative reviews off my website?
- How do I run a successful Facebook or Twitter account to bring more traffic to my website?
- How do I set up Google Maps?
- How do I set up my email account?
- What other resources can help me with my website?
Will my website work on any browser?
Your website is built to work on the most common browsers in use. Currently, we support the latest versions of Safari, Google Chrome, and Microsoft Edge. This means that we keep up with and accommodate their browser updates to ensure the best possible website performance on those browsers.
We do not support deprecated browsers. A deprecated browser is a web browser that is no longer maintained and is rarely used - usually because it has been replaced with better-performing technology. Internet Explorer is an example of a deprecated browser - Microsoft has replaced it with Microsoft Edge and no longer maintains it.
What is SEO?
SEO (search engine optimization) is a set of processes and strategies that helps a website communicate effectively with search engines, with the goal of appearing high in the list of search results for specific search keywords. Keywords are the words that someone is using to make a search, for example “self storage in Kansas City,” or “climate controlled storage”.
How does Google decide where my website appears in a search?
Google ranks websites in a search based on a variety of factors, such as the way your site is coded, your content, how fast your website loads on the page, and how your visitors interact with your website. Your rank is where your website appears in search results based on what was searched. Your site is only going to rank for terms that your content is catered toward. If people are searching for RV storage, and you don’t offer it, you most likely won’t rank for RV storage. Additionally, your location makes a huge difference. Make sure your Google My Business listing is up-to-date and your location is verified!
My website is live. Why isn’t it ranking yet?
We know this isn’t the answer you want, but in short, it takes time before you’ll rank. Google has billions of websites to crawl, and your site isn’t going rank until it has been live for a few weeks because Google has to crawl it first. Google’s busy - they crawl billions of websites every day. They’ll get to your site at some point, and we’ll do what we can on our end to nudge them to do so.
When will I see results?
Although it’s a wonderful thing to have a high ranking, what’s most important is that the visits to your site result in good leads. Our job is to ensure the visitors that make it to your site feel compelled to ultimately rent with you. So many things come into play when Google ranks sites that we can’t guarantee you’ll rank first in every search for self storage in your city. And sometimes it takes weeks, months, or years to rise to the top. However, we do think it’s safe to say you’ll get a healthy boost in leads 4-6 weeks from your website’s launch.
How can I rank higher in search results?
Fortunately, there are a lot of things you can do that can potentially help you rank better. Make sure your Google My Business listing is up to date and accurate, for one. This helps with local search - and local search will help you rank better for your area. It will also help customers find your facility when they’re on the road, and it’s a good way to gather more reviews.
How should I respond to negative reviews of my business?
If your facility has been given some negative reviews, try to take it in stride. Even the best businesses get a negative review here and there… it’s par for the course. It’s tempting to respond defensively, but we urge you not to. The storEDGE blog has a helpful article on how to respond to negative reviews that we suggest you read. However, the best way to avoid a negative review is something you’re probably already doing: treat each customer fairly and provide great customer service.
Can I keep negative reviews off my website?
Yes, you can. You can choose which reviews appear on your website, and you can simply exclude any reviews you don’t want. However, this doesn’t remove the negative review from other locations on the internet.
How do I run a successful Facebook or Twitter account to bring more traffic to my website?
We have an excellent resource for you. We’ve written a book on effective social media marketing that you can download for free. The Ultimate Social Media Playbook contains a wealth of good advice that’s helpful for beginners and experts alike.
How do I set up Google Maps?
It’s very important to get your Google listing verified. Having a verified Google listing can help you gain more traffic to your website. It also helps visitors find your facility’s physical location, which will bring you better leads. Google makes it fairly painless to get your listing claimed and verified on Google. Just go to Google My Business and follow Google’s steps to claiming and verifying your business listing. If you need help with this, feel free to reach out to our support team and we’ll help you through the process.
How do I set up my email account?
We don’t host your email, so you’ll need a third party. But don’t worry - it’s pretty painless to set up with Google apps for business. Just walk through the steps through G-Suite and Google will take good care of you!
What other resources can help me with my website?
We have a wealth of resources on the storEDGE blog.